/* Content data for the pitch. Edit copy here. */
window.PITCH = {
  people: [
    { id: 'alex', name: 'Alex Kolar', role: 'Head of Advisory & GTM', org: 'Bold AI', img: 'assets/headshot-alex.png',
      note: 'Closes with the proof, case studies and outcomes in market.' },
    { id: 'marianne', name: 'Marianne Lau', role: 'EVP, Creative', org: 'Bold AI', img: 'assets/headshot-marianne.png',
      note: 'Holds the creative bar, where craft meets the system.' },
    { id: 'josh', name: 'Josh Diamond', role: 'President', org: 'Diamond', img: 'assets/headshot-josh.png',
      note: 'Brings the agency lens, what great client service actually demands.' },
    { id: 'alan', name: 'Alan Macdonald', role: 'CEO & Co-Founder', org: 'Bold AI', img: 'assets/headshot-alan.png',
      note: 'Sets the vision for Flywheel and walks you through the platform today.' },
  ],

  advertorial: [
    { n: '01', title: 'Total visibility, end to end',
      body: 'A single source of truth: every brief, asset, version and approval in one tracked place, from first request to final delivery. The email chaos becomes one shared workspace.' },
    { n: '02', title: 'It learns your brand',
      body: 'Brand intelligence: point Flywheel at a URL and it learns your font, logo, palette and persona, then every asset inherits them without a brief.' },
    { n: '03', title: 'Brand compliant by default',
      body: 'Persona Lens and Pixel Fix check every asset for fit and flaws. For a brand like Samsung, off-brand is never an option.' },
    { n: '04', title: 'Human roles that matter',
      body: 'Models come and go, and today\u2019s are the worst they\u2019ll ever be. The constant is craft: people in the roles that matter, closing the gaps models leave and, above all, holding the brand.' },
  ],

  td: {
    position: 'The hardest part of your brief is the part we’ve already solved.',
    positionSub: 'Built by operators with 20+ years in digital marketing. Forged in Canada’s regulated enterprise sandbox, protecting brand compliance at infinite scale with a closed-loop system.',
    sector: 'Regulated Financial Services',
    headline: 'The output multiplied. The brand bar held.',
    body: 'TD’s “Invest in You” investor campaign called for thousands of personalized assets with no give on the brand bar. We solved it as a system, not more headcount, because more hands just multiply where brand and quality leak. By hardcoding institutional guardrails straight into a closed-loop engine, we hit exponential output without a single compliance setback.',
    stats: [
      { v: 3, suffix: '', label: 'lines of business synthesized' },
      { v: 16, suffix: '', label: 'precision target personas' },
      { v: 20, suffix: '+', label: 'omni-channel format variations' },
      { v: 1000, suffix: '+', label: 'compliant assets produced' },
    ],
    loop: {
      statement: 'Volume isn’t the hard part. Volume without chaos is.',
      points: [
        { t: 'One construct. A thousand executions.', b: 'No fresh build. Every new size, offer or market is a fast pass, not a new project.' },
        { t: 'The loop learns.', b: 'Cost per asset compounds down. Brand fidelity compounds up. The system absorbs the standard instead of relearning it.' },
        { t: 'Not making assets. Running a program.', b: 'Clean intake, enterprise sign-off and version control held inside one system.' },
      ],
    },
  },

  cases: [
    { client: 'Nature Fresh Farms', sector: 'CPG / Fresh Produce',
      headline: 'Packshot-true adaptation, plus original motion.',
      body: 'On real packshots we corrected product placement, backgrounds, shadows, colour sequence and packaging, from a light retouch to a full scene rebuild. On the creative side we ideated, storyboarded and animated an original IG Reel end to end. Same line, two very different asks: product-true editing and net-new motion.',
      stats: [
        { word: 'Packshot', label: 'product-true edits' },
        { word: 'Scene', label: 'full rebuilds from one frame' },
        { word: 'Reel', label: 'original motion, end to end' },
      ],
      accent: '#3a7a2f' },
  ],

  bridge: [
    { k: 'Brand rigor', td: 'Zero visual drift across institutional templates.', sg: 'Absolute alignment to global guidelines and carrier rules.' },
    { k: 'Reviews', td: 'Multi-line compliance, legal and regulatory gates.', sg: 'Accelerated stakeholder and brand sign-off loops.' },
    { k: 'Scale', td: '1,000+ cross-channel variant executions.', sg: '19,000+ assets across paid, POP and social.' },
    { k: 'Workflow', td: 'Closed-loop asset updates with fast-pass speed.', sg: 'Uncompromised launch velocity on a strict calendar.' },
  ],
};